Category Archives: Business Writing

A Multimodal Tools Challenge

Each semester, I incorporate a multimodal/multimedia project or project element into my writing courses. I’ve tried many strategies for introducing students to the wide-range of free tools available to them (see my “Online Collaboration Tool” exercise). Currently, students in my Rhetorical Grammar … Continue reading

Posted in Business Writing, Grammar Approaches, Original Digital Projects, Public Rhetorics, Teaching Approaches, Writing Exercises | Leave a comment

Service Learning in Business Writing Courses

A major challenge for service learning programs is how to create reciprocal, sustained collaborations with communities—a challenge that persists even as digital tools provide new options for collaborative writing. Despite the many opportunities for collaboration afforded by digital media, its … Continue reading

Posted in Business Writing, Public Rhetorics, Teaching Approaches, Theories of Composition and Rhetoric | 2 Comments

Teaching Business Writing Online: Strategies, Successes, and Lessons Learned

The most common complaint I hear about online teaching is that students do not get the same immersive, challenging environment available in physical classrooms. Online courses are often blamed for “watering down” the learning experience and allowing students to get … Continue reading

Posted in Business Writing, Original Digital Projects, Teaching Approaches | 31 Comments

Business Writing and The Pedagogy of “Targets”

Today’s post is the start of a new project. It ends with an open-ended question, and I’d love to hear your answers! In my Business Writing courses themed on social media, I often hear myself speaking of targets: “Who is … Continue reading

Posted in Business Writing, Public Rhetorics, Teaching Approaches, Theories of Composition and Rhetoric | 1 Comment

Best Collaboration Tools | A Partner Presentation for Business Writing

The first project I assigned to my Business Writing students this semester is a partner-collaborated white paper report with a number of deliverables. The first is a Professional Profile that helps the students get to know one another and (inadvertently) … Continue reading

Posted in Business Writing, Teaching Approaches | 5 Comments

To the Sound of Elevator Music: Elevator Pitches!

Next week, my business writing students will present elevator pitches for fictional companies, making specific suggestions about how the company should use social media for advertising, gaining client feedback, increasing brand recognition, obtaining internet pull research, or protecting the company … Continue reading

Posted in Business Writing, Public Rhetorics, Teaching Approaches, Writing Exercises | 3 Comments